Graphic Design-Jack-Of-All-Trades | Graphic Multimedia

Using visual communication to make a success of your business Commercial art has proven itself worthy within the business sector. Whereas traditional art or ‘The Arts’ such as fine art for example, is often considered an expensive hobby instead of a stable career path. Commercial art differs considerably. Gone are the days when teachers would encourage their pupils to only pursue a career in Mathematics or Science. There is a future in the visual communications industry too. Since the demand for creative skills are so great within the business sector, it has become very apparent that commercial art plays a huge role in the success of many lucrative industries and businesses. Nonetheless, how can graphic design enable your business to enjoy continual growth and success? What valuable skills can a graphic designer offer your business?Perhaps it’s best to establish what Graphic design entails. Graphic design is the art of combining text and graphics to communicate an effective message using logos, graphics, brochures, newsletters, posters, signage and any other type of visual communication.o Graphic Designers find employment within advertising agencies, design studios, the public sector, reproduction houses, video and film labs, printers, newspaper, periodical, book and directory publishers. Designers can also be found working in engineering service industries or management, scientific and technical consulting firms.


o These skilled creatives are able to produce computer graphics for computer systems, design firms or motion picture production firms.o Basic responsibilities include; developing the overall layout and production design of magazines, newspapers, journals, corporate reports and other publications
o As well as producing promotional displays and marketing brochures for products and services, designing distinctive logos for products and businesses and developing signs and signage systems or environmental graphics for business and government.o Graphic Designers are also able to develop material for web pages, computer interfaces and multimedia projects, as well as producing credits that appear before and after TV programs and movies.
This proves that whatever your business or expertise, you’ll most likely require the services of a Graphic Designer at some point…How do Graphic Designers contribute to the world of business?To develop a new graphic design the needs of the client need to be determined. The message the design should portray and its appeal to customers or users for example. Graphic Designers consider cognitive, cultural, physical and social factors in planning and executing designs for the target audience.Does a logo have an effect on your business?A well designed logo also facilitates the process of professionally designed stationery, signage, web sites, television, brochures, etc. If you present a poorly designed logo or you don’t even have a logo, human nature tells people that you may not be doing so well and therefore not worth doing business with. Important factors to keep in mind; Ensure that you can fax the logo to someone and still read it; practice on a dummy letterhead. Consider what the logo may be applied to, paper, clothing, signage, vehicles, etc. This can affect the way the logo is designed and whether it should be a simple block color or complicated with small type which may not transfer to t-shirts well.What impact does package design have on a product? Product packaging can be the most important aspect of your consumer product. Packaging design conveys to the consumer the most important features of your product and ensures that your product makes a great impression and is more visible amongst a myriad of bland counterparts.
How can a professionally designed brochure add to the image of your business?
Brochures are a great way to package a lot of information about yourself, your business and expertise into a format that is easily mailed or handed out at a business meeting or given to current clients to pass on to possible referrals. Using a Graphic Designer can free you from having to make all decisions about your brochure by yourself. A Graphic Designer will see the brochure from concept through to successful completion.Various disciplines within design (To mention but a few)Advertising Design is essential. Your advert has to be good enough to both catch your target audience’s attention immediately and ‘sell’ your product or service to them.
Direct Mail Design is often thought of as the ‘spam of the post’. However, it provides a snippet of information about your company to a vast audience. Even though the return on mailers is often small, if you do a mail drop of 10 000 and get a return of 5% then that means you have a response from a potential 500 new clients. The design of your direct mail has a substantial impact on its success. If your design does not immediately capture your recipient’s interest and imagination, your direct mail will most likely be overlooked…


Packaging Design can change the perception that your target market has of your product for the better. Whatever the product, the packaging needs to work within the client’s corporate style and marketplace. If your product is vying for shelf space in the retail market, you need to ensure that your clients see your product before your competitors captures their interest.
Visuals can help your target market to connect with your product or service. Visuals can speak to your audience because they make an impact. One thing’s for sure though, visuals and design has something valuable to communicate. Your business can benefit greatly from these lucrative creative skills. Perhaps, you should leave it up to the professionals.

Get More Out of Your Graphic Designer and Still Pay Less – Secrets Designers Don’t Disclose | Graphic Multimedia

I was recently told by a prospect that, “Hiring the right designer was a lot like a looking for a marriage partner than just picking someone out of a crowd at a baseball game.” Okay marriage I thought was a bit much, but clients for the most part invest a fair amount of time picking out the right designer. Have you ever wondered though, are designers doing the same thing in trying to pick out the right client?In this very same meeting mentioned above, one of the prospects asked, “In addition to us interviewing you, I’ll bet you’re interviewing us, aren’t you?” A smile flashes across my face, and I nod. Designers might not tell you, but they are interviewing you as well, and hoping you’ll be a good client to work with. I’ve talked with designers in “closed door” meetings that clients are never told about, discussing what artists think makes for a good client, here’s what I came up with:
Respect for each other’s time
Remember it’s a relationship, and that each party needs to coordinate and cooperate
Respect for each other’s talents
Focused, regular and responsive communication. This keeps the project on task and moving forward.
You should expect your designer to bill you fairly and accurately. She/he should provide you sufficient records of their time spent. In turn, clients should pay designers fairly for their time. Keep in mind that a designer’s inventory is her/his time, by devoting time to your project; the designer isn’t able to work on other projects. Getting paid for investing time in a project isn’t a bonus for a designer, it’s a necessity.
Paying bills on time. Remember that many younger, more inexperienced artists live job to job. It can be devastating to hear that a client is not able to pay on time for any reason.
Enthusiasm is always a bonus. Working with clients that are pleasant and enthusiastic are gold mines. If you’re easy and fun to work with you might not be able to expect freebies and service WELL beyond what you’ve anticipated, but don’t be surprised if you get it.


As a Business Owner, Why Should You Care What a Designer Is Looking for?I know what you’re thinking, if I am the client/customer, why should I care about what the designer wants? Most designers won’t tell you, but the inside scoop is that designers have been known to give price breaks to ideal clients and easy to work with clients often get designers to go that extra 2, 3 and 4 miles for them. Better prices, faster service, and sometimes service freebies – I kid you not. Ideal clients always seem to get more value out of their investment. Is there something more to this? Is it random chance or is there some underlying reason why some clients seem to get more out of their designer? It’s my theory that it’s not chance.Case Study: Victorious CreationsLet me introduce you to Bryson and Victoria of Victorious Creations, this couple wanted an exceptional web site for their unique and inspired business. This husband and wife dynamic duo were extremely easy to work with, heck, they were down right fun and enjoyable to be around. Initially we contracted for: 1 face-to-face meeting, 1 limited time and output photo shoot, limited web site multimedia, and marketing consultations, collateral material as well as site promotion were outside the scope of the project.


Designing victoriouscreations.com was a pleasure, and any designer would be happy to work with Bryson and Victoria. They were considerate, enthusiastic, and positive about the entire process. What did that get them? Compare this list of what the clients actually received with the list above: 5 face-to-face meetings, 3 photo shoots totally over 4 hours, an extensive multimedia web site, several hours of marketing consultations and free insight, free full color business cards printed and designed, and yes – a write up in this article. Does it pay to be an ideal client? Victorious Creations would probably say, “Yes, it does!”Bottom Line for Sharp Business Owners:If you’re an ideal client can you expect to receive the same perks as the Victorious Creations case study? I don’t know. What I can tell you is that from the designers I’ve known and talked to over the years, there are clear benefits to being an enjoyable, ideal client. You might not be able to expect extras and special perks if you’re an ideal client, but don’t be surprised when you receive them consistently.